New Nielsen Study Shows Live-Tweeting Account for Majority of Weekly TV Impressions

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A new study from Nielsen reveals that 57% of weekly Twitter TV impressions come from live-tweeting. The study also showed that the majority of non-live tweeting is centered around the show brand or excitement about an upcoming episode.

Writes SocialTimes, "The report offered several takeways, primary of which is that social TV activity is driving promotional impressions for weekly TV programs. Since the volume of TV related tweets increases during live airings, this spike is a great opportunity for cross-promotion."