Pixar co-founder Ed Catmull spoke to The Guardian about his take on the industry's virtual reality buzz. Though Catmull is excited by it, he also believes that VR will carve out a different niche than linear storytelling in the way that movies are able to do it.
"Virtual reality’s been around for 40 years. People have been talking about storytelling in that world for all these years, and there have been experiments around of people trying to do that, and always excited about it,” he says. "[The new technology is] good, but it’s not storytelling. The fact that you’ve changed the technology, and people are excited about it, doesn’t change the underlying difficulty of the compelling narrative story. Just like books aren’t the same things as movies. They don’t have to be."