The Technology of Multiscreen OTT Delivery

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As OTT multiscreen consumption rises, so does the the need for better delivery workflows.

CED Magazine's Jacques Le Mancq writes, "To launch an OTT service, operators need to begin streaming in adaptive bitrate (ABR) formats such as HLS, HSS, HDS, and MPEG-DASH. They also need to maintain two ecosystems: IPTV/cable TV with transport streaming on one side and ABR formats on the other. The most cost-effective approach is to unify these two worlds, utilizing the same encoders, CMS, and delivery solution leveraging ABR technologies."