Fox has teamed with VR consultancy firm SuperSphere to create 8 Scream Queens virtual reality videos. The videos include behind-the-scenes look at the sets as well as compelling content featuring the show's stars.
“When we shift our focus to how we serve our audience and create connections that are deeper and meaningful, it’s really going to come down to how we expand the universe of a single property,” Angela Courtin, Fox's EVP and chief marketing officer, tells Brief. “How do we allow audiences a more tangible relationship with the content, with the cast, with the experience of actually being on a set, whether that’s breaking the fourth wall and going behind the scenes or whether that’s part of the actual experience.”
Watch the first two 360-degree experiences below.