Understanding Non-Linear Storytelling in a Virtual Reality World

Publish date:

In the below video from The Drum's What Is Creativity? interview series, Framestore co-founder Mike McGee talking about storytelling in a multi-platform world and how the VFX house is learning as they go about virtual reality best practices.

 "What we're finding in virtual reality is that it's a new way of telling stories. When you're in the virtual world, you are the camera. You are the center of the story. And you don't tell a linear story in the same way," says McGee. "What we're finding is you give people choices. You give them multiple endings. You give them a way that they can steer themselves through the experience. We're also looking at physical things that go with the experience. So it's not enough just to create a visual experience. You want to create literally a virtual experience, which means tricking all of your senses."



Yamaha Unified Communications Simplifies UC Deployments at Enterprise Connect

Yamaha Unified Communications is helping enterprises move toward consistent, simple, and high-quality collaboration experiences in any conference room and meeting space with its latest solutions in booth 1027 at Enterprise Connect, March 18-20 in Orlando, Florida. Phil Marechal, Yamaha UC's vice president of business development and product management, will participate in an expert panel on huddle room trends.


BenQ's Interactive Flat Panel Display Takes Home Tech & Learning's TCEA Best of Show Award

BenQ, an internationally renowned provider of visual display solutions, announced today that its latest interactive flat panel (IFP) display for education, the RP7501K, received the prestigious Tech & Learning Best of Show Award at the TCEA conference in San Antonio. Tech & Learning's TCEA 2019 Best of Show Awards celebrated the products and services exhibited at the expo that demonstrate great promise, according to the country's most tech-savvy educators.


InSync Technology at the 2019 NAB Show

At the 2019 NAB Show, InSync will announce availability of the new FrameFormer plug-in for Adobe Premiere Pro for macOS. This addition to the range provides further flexibility and options for deploying FrameFormer.