The Observer's Seth Shapiro opines on the future of YouTube with the advent of its new subscription service YouTube Red. Using the evolution of NBC as a template, Shapiro discusses how the streaming service will need to evolve its content to continue growing.
He writes, "In each new era, incumbents to either reinvent themselves, or fall back on what worked in the past. As YouTube begins speaking to its second generation, it has the opportunity to nurture new forms of narrative. Given the competition in subscription – from Netflix to Hulu to HBO Now –YouTube Red would do well to look for its E.R."