Royal Caribbean Periscopes a Spectacular Beach Vacation to NYC Billboards

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Royal Caribbean cruise lines is using Periscope to live-stream a weeklong, envy-inducing Caribbean vacation. The video feeds are also being broadcast on a series of New York City digital billboards.

"A crew and talent shoots the live Periscope stream from the cruise using cellular backpacks or Royal Caribbean’s on-board VOOM system, and as the live stream happens, social and media people in Boston and Miami trigger paid media and engage in the conversations," explains Dustin Johnson, agency MullenLowe creative lead for social and digital, to Fast Company's Co.Create. "Then, once the stream ends, a control room in Los Angeles lightly moderates the Periscope feed chat that appears on the video to remove things like curse words, then we recapture that footage on a phone, do a rapid fire cut-down for time, and orient the film for the three different billboard sizes. Then we traffic the assets to billboard partners whose networks to the billboards were not designed for fast turnaround of video." 



SMPTE Australia Section Issues Call for Papers for METexpo Conference

SMPTE®, the organization whose standards work has supported a century of advances in entertainment technology, and whose membership spans the globe, today announced that the SMPTE Australia Section has issued a call for papers for its forthcoming Media + Entertainment Tech Expo (METexpo) Conference, which will be held between 18-20 July 2019 at the International Convention Centre, Darling Harbour, Sydney, Australia.