How Cord Cutting Has Stopped Being a Threat to Cable Companies - Creative Planet Network

How Cord Cutting Has Stopped Being a Threat to Cable Companies

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TVREV's Alan Wolk explains why cable companies can relax as cord cutting is now no longer the threat it once was.

As he explains, "It’s come to pass that no matter how you want to get your TV—streaming services, apps, YouTube or the Titanium Plus All-Channel Cable Package—all options seemingly lead to the same place: your MVPD broadband provider. It’s an easier and more cost-effective solution for everyone to feed off the same ecosystem than to try and create something new. And while viewers may stray from the classic thousand-channel cable TV package, many won’t stray all that far, and many more won’t necessarily stray forever."

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