How to Make Pay TV Attractive to Millennials

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In the below video, Light Reading's Alan Breznick talks to Alticast CTO John Carlucci about how to attract millennials to pay TV services.

"For the first time, we're working with a generation that has grown up in a post-digital era," says Carlucci. "Specifically there are some values that they take for granted. For instance, having things work immediately is critically important."

Watch the discussion below.

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