VR's Future Lies in Professionally Produced Content

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With VR gear ready to hit the markets, virtual reality is poised to go mainstream. But in order for it to really take off, it needs professional, carefully produced content.

Writes Quartz's Alice Truong. "One of the biggest hurdles to selling virtual reality is that no TV commercial or magazine ad can do it justice. They simply can’t convey the feeling of wonder people experience when they don VR goggles for the first time and are transported to an immersive new world where everything around them appears to be almost real. The industry calls this a sense of presence, and it’s one big reason why bumpy footage shot by everyday consumers won’t be driving forward virtual reality—this despite Google’s recent announcement that all YouTube videos can now play on its Cardboard VR player."



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