New York Times' VR Bet Pays Off

Author:
Publish date:

The recent collaboration between The New York Times, Google and sponsors MINI and GE created a "watershed moment" for virtual reality. A million free Google Cardboard headsets were distributed, and the NYT VR app was dowloaded more times than any other Times app.

"We began in a really big way, building an audience that is actually hungry for this kind of content," New York Times Magazine editor Jake Silverstein tells Advertising Age.

Related

MAP_Atkins

Legrand | AV Hires Rob Atkins as Middle Atlantic Regional Brand Sales Manager

Middle Atlantic Products, a brand of Legrand | AV, today announced today that Rob Atkins has joined the company as regional brand sales manager, southeast. In this position, Atkins will work closely with sales teams and product management to foster relationships with local integrators and consultants by providing brand expertise relative to the Middle Atlantic portfolio of solutions including racks, technical furniture, and power.

BenQ_NH

Orenda Education Installs BenQ's Short-Throw Interactive Projectors at New Horizons

BenQ, an internationally renowned provider of visual display solutions, today announced that New Horizons School, part of the Orenda Education Charter School District in Texas, successfully installed BenQ's short-throw interactive projectors in its classrooms. BenQ's interactive short-throw education projectors are transforming the classroom, enhancing learning with multitouch interactivity and outstanding picture quality and brightness.

Riedel-MicroNclose

Riedel at the 2019 NAMM Show

At the 2019 NAMM Show in Anaheim, California, Riedel Communications will showcase its latest innovations in real-time signal distribution and networking solutions for live performance and broadcast. Riedel solutions — including the Artist digital matrix intercom and Bolero wireless intercom system in both integrated and standalone deployments — will be in real-world use supporting the Grand Plaza Stage, Taylor Booth stage, and the Arena Stage during NAMM.