Facebook Opens Up 360-Degree Videos to Advertisers

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After introducing 360-degree videos to its web and Android feed in September (and now iOS), Facebook has now rolled out the functionality to advertisers. The social media site has also launched a dedicated microsite with pointers on virtual reality best practices from experts like Chris Milk and Aaron Koplin.

Writes TechCrunch, "The strategy is similar to what Facebook did in photos and, later, video. Essentially, it tries to adopt the most vivid sharing format in order to make Facebook feel dynamic and exciting. Then once there’s enough user-generated or un-promoted brand content being produced in a new format, pushing ads of that style seems less interruptive to the experience."