This Sunday, The New York Times distributed free Google Cardboard viewers to all of its print subscribers to encourage them to check out their new NYT VR app. The move was a major one for both the venerable paper's transition into the digital age and for lending virtual reality some real gravitas.
Re/code talks to New York Times Magazine editor Jake Silverstein who, together with associate editor Sam Dolnick, was integral in getting the paper to agree to the ambitious proposition.
Says Silverstein, "There were some very appropriate questions about whether or not the business case was there yet for virtual reality. The idea was make sure there’s a strong business case for doing this and not something that’s just cool and has a one-off potential, but something that has some lasting value and could be a welcome business for us."