PlayStation VR Has More Brand Recognition than Oculus and Samsung According to New Study

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A new study from Greenlight VR has found some interesting new stats about virtual reality, including the fact that Generation Z is the most passionate segment followed by millennials, and that PlayStation VR had the most brand recognition, ahead of Samsung and Oculus Rift.

As the study notes (as reported by Fast Company) "Price point thresholds indicate that 20% of consumers will be willing to spend between $400 to $500, boding well for Playstation VR and possibly the HTC Vive. Only 11% of consumers are willing to spend $1,000-plus. With the need to purchase a specialized PC alongside a new console, Oculus falls into this expensive category."