The New York Times has launched NYT VR, its virtual reality app built in collaboration with Google. It has also sent out Google Cardboard viewers to all of its print subscribers to help them view the new material in all of its immersive glory.
The app launched with two films: The Displaced, which profiles three child refugees, and a making-of of a recent New York Times Magazine cover.
Writes Mashable's Chris Perkins, "It's one thing to read about read about the refugee crisis, but being placed right in these war-torn worlds, able to look around at the people and the environment, changes your perspective substantially. Similarly, it's easy to admire the cover of the Times Magazine 'Walking New York' cover, but seeing the artist photograph from a helicopter above Manhattan will blow your mind."