Vimeo Looks Beyond Advertising for Online Video Monetization - Creative Planet Network

Vimeo Looks Beyond Advertising for Online Video Monetization

Publish date:

StreamDaily talks to Vimeo CEO Kerry Trainor about the streaming service's unique monetization model that doesn't revolve around advertisements.

"Our transactional service allows the creators’ full vision to come to life with no restrictions from brands in terms of what they can produce and sell," says Trainor. "We put no economic restrictions on them. They get to charge what they want and we take 10% of revenue. We’re also targeting an older audience, between 18 to 35 years. They tend to be employed, with higher household income [than Youtube Red’s tween and teen, male-skewing audience], and that means they probably have credit cards, and we have a proven track record of them paying. We will be approaching well over 1.5 million total paying customers who have used Vimeo — that is, put down a credit card and bought something from us."



Custom-Engineered Bolero S Ensures Reliable Referee Communications for German Bundesliga

Today's large-scale sporting events, as well as their technical broadcast requirements, are growing at an astounding pace. To meet and surpass these requirements, Riedel Communications has initiated their Managed Sports Services division, comprised of custom-engineered technologies paired with extensive supervision and support by Riedel-qualified engineers. Among the first to profit from these services is DFL Deutsche Fußball Liga, who has partnered with Riedel to design a reliable infrastructure for German Bundesliga referee communications.


RTI Names Cyrille Vergely as Dealer Experience Manager

RTI, a leading control and automation manufacturer for residential and commercial settings, today announced that Cyrille Vergely has joined the company as its Dealer Experience Manager, Europe and Middle East. In his new role, he will ensure an exceptional experience for the company's dealers in the region by providing training, technical support and project design assistance.