Vimeo Looks Beyond Advertising for Online Video Monetization

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StreamDaily talks to Vimeo CEO Kerry Trainor about the streaming service's unique monetization model that doesn't revolve around advertisements.

"Our transactional service allows the creators’ full vision to come to life with no restrictions from brands in terms of what they can produce and sell," says Trainor. "We put no economic restrictions on them. They get to charge what they want and we take 10% of revenue. We’re also targeting an older audience, between 18 to 35 years. They tend to be employed, with higher household income [than Youtube Red’s tween and teen, male-skewing audience], and that means they probably have credit cards, and we have a proven track record of them paying. We will be approaching well over 1.5 million total paying customers who have used Vimeo — that is, put down a credit card and bought something from us."

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