The Guggenheim has launched an interactive online marketplace called Åzone Futures Market that allows users to virtually invest in different aspects of the future such as Algorithmic Government or Drug Decriminalization. The website has a physical component on display in a New York City gallery.
Says Guggenheim curator of architecture and digital initiatives Troy Therrin to Fast Company's Co.Design, "A lot of museums have gone the way of introducing more gadgets and gizmos into their exhibitions so that people can experience [the technology] firsthand, but that doesn’t give you a sense of the effect of those things. It’s too direct, and it's not interpretive enough. The idea for the Åzone Futures Market was to create something that would itself display the dynamics of the way that technology is controlling parts of our lives."