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Latest James Bond Film Gets 24-Hour Snapchat Channel

New James Bond film Spectre was the first feature-length film to get its own 24-hour Snapchat channel this weekend, replete with photos and cast messages, as well as exclusive Bond-inspired graphics that users can overlay on their own images.

“This is a fun way for current and future James Bond fans to experience Spectre,” said Dwight Caines, president of theatrical marketing for Sony Pictures Entertainment. “For one day only, Snapchat will be the one-stop shop for Spectre content, including photos and behind-the-scenes looks at the making of this incredible movie.”