MTV EMAs Pushes the Virtual Reality, Gamification, Social Media Envelope

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Last night's MTV EMAs--the channel's tentpole international awards show--saw a number of brand new digital innovations including a virtual reality live-stream of the show, a partnership with Instagram's Boomerang app with exclusive celebrity photos, and a gaming partnership with Guitar Hero which pitted at-home users against the rock stars at the show.

"We always create this huge influx of interest, now we want to go beyond this and pilot new technology,” Philip O’Ferrall, Viacom’s head of commercial innovation, told The Drum. "I’m confident things like this are going to become more and more common place and we want to get in there early."


TBS SPARKLE, Inc. Installs Cintel Scanner for Film Archiving

TBS SPARKLE, Inc. Installs Cintel Scanner for Film Archiving

Blackmagic Design announced today that TBS SPARKLE, Inc. has installed a Cintel Scanner and DaVinci Resolve Studio to digitize a huge amount of 16mm footage from 1955 to the 1980s. This will include the digitization of more than 3,000 films, documentaries and news shows, as well as other footage shot by TBS SPARKLE, Inc.