New Study Indicates Internet TV Won't Increase TV Viewing Time - Creative Planet Network

New Study Indicates Internet TV Won't Increase TV Viewing Time

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A new study from The University of Texas at Dallas indicates that the increased amount of programming options via the Internet will not actually influence the average time spent watching TV, but will make it a more pleasurable experience.

“Our results imply that people who are consuming their TV in binges do not change the total time they spend watching TV,” says study co-author Dr. Stan Liebowitz. “Instead, they’re just changing what content they’re watching.” 

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