Mobile Video Consumption Is Catching Up to TV

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A new study from Millward Brown of 16-49 year olds found that while half of all video viewing still happens on television sets, the other half is done on mobile devices. Smartphones alone had 22% of the share.

Writes eMarketer, "The rise in mobile video viewing is part of a larger transition to multiscreen usage. In fact, mobile users worldwide spend 52% of their daily internet and viewing video time on mobile phones. To compare, the share of daily time spent with computers makes up 21%, while TV accounts for 27%."

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