YouNow Founder: Social Video Engagement Is Inevitable

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YouNow founder Adi Sideman talks to Tubefilter about his live-streaming platform, which has built-in social functions and monetization potential via virtual goods and gifts. The app as been steadily growing in popularity, with 100 million user sessions per month.

Says Sideman, "YouNow’s growth reflects the evolution of social media, video and mobile, and their transition to real-time — from text on blogs to real time text on Twitter and messaging apps, from photos uploaded as albums to Facebook to real time photos on Instagram and Snapchat, and now from videos uploaded to YouTube to real-time video on Twitch, YouNow, and other apps. Social video engagement is an inevitable behavior as consumers demand more real-time communication and a tactile feedback loop."

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