The Appeal of Snapchat's Live Stories

Author:
Publish date:

Fast Company's P. Claire Dodson explains the appeal of Snapchat's Live Stories, curated snaps centered around themes which offer slice-of-life views of everything from concerts to random happenings, and which garner astronomically high impressions.

She writes, "[Live Stories are] arguably Snapchat’s new most important product. Live Stories draw 10 million to 20 million pairs of Millennial eyeballs every day. Whereas Snapchat Discover is still figuring out who it is and which content works best, live stories are intuitive. After all, individuals were already (and still are) making them. The platform is compelling precisely because it’s interactive, it’s temporary, and it’s a glimpse into another life—just like television was for previous generations."

Related

InterraSytems-OCM

Interra Systems at CABSAT 2019

At CABSAT 2019, Interra Systems' product and technology experts will demonstrate how the company's cutting-edge solutions are helping the media industry with content quality control (QC), monitoring, and classification to streamline content management, improve efficiencies, and provide exceptional audio-video quality on every device. The flexibility of deploying Interra Systems' solutions in the cloud, on premises, or a combination of both, allows content creators and distributors to adopt a pragmatic approach best suited for their organization.