Put down the second screen for this one. Usher has an important message to share with his new single “Chains,” and users won’t be able to see the accompanying music video unless they prove they are really watching.
The interactive video uses your computer’s webcam to track your eyes and only plays if it registers you looking. The video has a powerful message about the unarmed victims of racially charged violence–and it wants you to look into their eyes as you read their stories. It was made with digital agency AKQA and is available to view on Tidal here.