Production House Launches VR-Exclusive Branch

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Production house The Uprising Creative has launched VEHICLEvr, which will focus exclusively on creating virtual reality content. It currently has 10 projects in the pipeline and predicts that about 40% of future projects will be branded or sponsored content.

Co-founder Jeff Nicholas tells Adweek, "VR right now is poised to go really mainstream, really quick. It's going to require a lot of really great content."

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