The Future of Sports Programming

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With ESPN losing around 3.2 million subscribers in about a year, MediaShift's Michael Pfahl reflects on the future of sports programming in a digital world.

He writes, "This trend illustrates the changing media landscape of sports and the shifting ways in which fans are consuming it – and how companies like ESPN might find themselves in an identity crisis. In light of these changes, ESPN needs to consider how they want to position themselves in the industry as sports evolve and as the new digital era favors an approach where leagues/teams deliver content directly to consumers. Traditional broadcasting organizations like ESPN must change their strategies because once the profit-loss calculations make it feasible for sports teams or leagues to go direct, the age of television ends and the post-televisionworld begins."



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