Lionsgate and Samsung Electronics America, Inc. have teamed up once again to give fans access to exclusive content and virtual reality experiences leading up to the November 20th premiere of The Hunger Games: Mockingjay – Part 2, the final installment of the blockbuster franchise.
From October 2-4, fans who visited the Samsung Experience Shops inside more than 1,000 Best Buy locations were able to view a never-before-seen final trailer on the Galaxy Tab S2, get a sneak peek at an immersive The Hunger Games virtual reality experience with Samsung Gear VR, and check out the exclusive new Mockingjay app.
During October 9-11, The Hunger Games Virtual Reality Experience powered by Samsung premiered in its entirety at an event in New York City. Fans were taken on a 6-minute, 360-degree immersive journey through some of the defining moments of The Hunger Games film franchise using the Samsung Gear VR headset. The VR experience took viewers through Katniss’ journey throughout the series.
“Our goal is to create new and exciting experiences for consumers,” said Joanne Lovato, vice president, Brand and Entertainment Marketing at Samsung Electronics America. “Through our continued partnership with Lionsgate, we look forward to sharing exclusive content with fans and giving them never-been-seen-before footage from the entire Hunger Games series, including the upcoming Mockingjay – Part 2.”
“We’re thrilled to continue our partnership with a consumer technology leader and innovator like Samsung to create unique ways to engage The Hunger Games fans that extend the brand beyond the screen,” said Paula Kupfer, Senior Vice President, Global Partnerships and Promotions, Lionsgate. “The Tab S2 sneak peek and Gear VR experiences in this promotion offer unique and engaging opportunities for fans to become immersed in the world of The Hunger Games while also building excitement for the November 20th global launch.”