In partnership with Universal Pictures Home Entertainment, Imperson has brought to life an AI-powered Doc Brown virtual character that allows fans to become embedded in the Back to the Future storyline. For the next ten days, Doc Brown’s Facebook page will have a ‘Message’ button that will allow anyone to initiate a conversation with the doctor in real-time. This campaign is part of a branded messaging experience surrounding the film’s 30th anniversary, which will coincide with the re-release of the original movie trilogy on Blu-ray and DVD as well as in theaters. Its release also coincides with the exact date that Marty McFly landed in the future in Back to the Future Part II.
“For the millions of Back to the Future fans who’ve been waiting for today since 1989, we wanted to create an experience that let them play an integral role in progressing Doc Brown’s time-bending storyline forward,” said Joe Eibert, Vice President of Digital Marketing at Universal Pictures Home Entertainment. “With Imperson’s AI-powered character technology, we were able to develop a virtual Doc Brown in all his likeness, to truly bring the iconic movie character to life.”
Working closely with Universal’s Digital Marketing team and Bob Gale—producer and writer of the Back to the Future films and TV series—Imperson has recreated the doctor’s enthusiastic and technical manner of speaking and adjusted it for to fit the Facebook messaging platform, allowing fans to become a part of a branded next-generation entertainment experience.
“By pioneering this conversational medium, we are bringing together two of this generation’s greatest engagement methods: messaging and social media,” said Eyal Pfeifel, co-founder and CTO of Imperson. “We are using the magic of AI to merge the worlds of science-fiction fantasy and reality, bringing people closer to the stories and characters they love. As Back to the Future fans ourselves, we feel thrilled to be a part of this historic day.”
The team expects to see high levels of engagement for the Doc Brown messaging experience. Check it out for yourself here.