Ben Davis writes in Econsultancy about major trends in social video:
"Technology's inflection points are difficult to spot without the benefit of hindsight, even for technology as widely hyped as social media and mobile video. However, it's difficult not to get excited when surveying the social video landscape in late 2015. I've been trawling through significant news stories, stats, tech launches and brand activity from this year in an effort to understand what is currently happening to media online."
The trends include the use of Snapchat for global reportage, the definition of the role of the social media manager, Facebook introducing animated profile pics and more.