Adweek reports that Facebook is pushing to take on Twitter for primacy of the second screen domain. Tim Baysinger reports on a blog post from Bob Morgan, partner engineering director for Facebook. "'Whether it's a live talent contest or dating show, a television news special or the weekend's big game, TV viewers are connecting on Facebook during their favorite broadcast programs...Facebook's research found that of those viewers who visit a social network while watching TV, 85 percent visit Facebook. "Our own researchers discovered that Facebook usage peaks in prime time in every country.'"
Facebook is opening up TV show posting in three ways, through: 1. Voting and polling; 2. photo and video submissions; and 3. Custom icons.