A Glimpse at the Future of Mobile Live Streaming

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Live streaming and social media strategist Cathy Hackl writes an opinion piece on HuffPost asking “Is Mobile Live Streaming the Missing Link Between TV and Social Media?”

She writes, “’Live streaming is a new game entirely because it is dynamic, not static. Once a brand goes live, their competitors must follow. Customers will come to expect it. They won't want tired, off-the-shelf archived videos,’” says Ron C. Pruett, Chief Advisor to Al Roker Entertainment, a thriving multimedia company that develops and produces innovative content across a variety of networks and alternate distribution platforms, including live streaming. “’Live broadcasting on a cell phone is the missing link between TV and social media. Period.’”

Later, she states, “Nielsen Social's data shows that the viewership experience has evolved and that viewing television while also engaging on social media platforms is ever increasing. This integration of social media and television into our daily lives shows the power that social engagement has when determining the popularity, and many times the success of a TV show. Additionally, the Shorty Awards, have also taken this element into consideration through their Best Integration with Live Television Category, that recognizes live television productions that have integrated Twitter, Facebook or other social platforms into the actual content or production of live television. Mobile live streaming now adds a new layer to the way we interact with video content and how we engage with the television we consume.”


More than 55 of the 2018 Fall Television and Streaming Series Rely on Blackmagic Design

More than 55 of the 2018 Fall Television and Streaming Series Rely on Blackmagic Design

Blackmagic Design today announced that the company’s production and post products were used to complete many of the fall 2018 season’s new and returning television shows and streaming series. More than 55 shows rely on Blackmagic Design’s digital film cameras; Fusion visual effects (VFX), compositing, 3D and motion graphics software; and DaVinci Resolve editing, color correction, VFX and digital audio software; as well as its switchers, routers, monitors and capture and playback devices.


Jingle All the Way: Luxul's XMS-1208P Managed Gigabit Switch is Available for All CI Integrators this Holiday Season

Luxul, the leading innovator of IP networking solutions for AV integrators, today announced that it's giving CI integrators the gift of enterprise-level performance at affordable price points this holiday season. It doesn't matter if they've been naughty or nice, the company's XMS-1208P 12-port/18 PoE+ managed Gigabit switch — that delivers high-speed performance while enabling simple network expansion — is now available for all. And to ring in the new year, Luxul will begin shipping its AMS-1816P 18-port/16 PoE+ L2/L3 managed Gigabit switch in early January.


HoverCam Transforms Classrooms Fit for Future-Ready Students at Val Verde USD

HoverCam, an innovative technology leader in the digital education market, announced that Val Verde Unified School District (USD) in Parris, California, successfully installed HoverCam's Pilot digital teaching stations and CenterStage interactive flat panels (IFPs) in new STEM labs in the elementary schools, with plans for an eventual rollout to the district's middle and high schools. As part of the district's goal to create future-ready students, Val Verde USD chose HoverCam digital education solutions to address the rising challenge of updating classrooms and introducing curriculum with advanced systems that will prepare students for a rapidly changing career landscape.


The Sigma Holiday Sale Is Back!

Nothing makes gift giving as enjoyable as special prices on award-winning Sigma lenses and accessories; get the lens you’ve always craved or surprise a fellow shooter with the perfect present.


Global News Agency Ruptly Relies on Riedel's MediorNet and Artist on Board New OB and DSNG Vehicles

Riedel's MediorNet real-time media network and Artist digital matrix intercom are providing the decentralized and redundant signal routing and communications backbone on board two all-new, state-of-the-art OB vehicles for Ruptly, a Berlin-based international news agency. Qvest Media, a world-leading system architect and integrator for the broadcast and media industries, designed and built the new broadcast van and DSNG vehicle.