Jenn Deering Davis, co-founder and editor-in-chief of Union Metrics, the company behind TweetReach and several other social media analytics products, contributes a piece to AdWeek'sSocial Times with the intriguing title, "The Future of Video is the Stream (But Not Streaming)".
"So far this year," she writes, "one of the biggest emerging trends in video has been streaming video. Facebook is adding streaming functionality. Meerkat has more than 2 million registered users. Periscope says their users watch 40 years of video every day, and claim 2 million daily active users. There are guides and listicles aplenty to help an excited new user get the hang of Meerkat or Periscope.
"But streaming video is actually a very small portion of the overall social video conversation."
Instead, her thesis goes, there simply isn't enough interesting stuff to live stream out there but that users' video streams on various platforms (primarily of pre-made content) offers the key to understanding where the future of video lies. It's an interesting piece, worth exploring.