YouTube: Redefining the Way to World Domination

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YouTube is by far the most-watched streaming service. Tim Peterson's in-depth piece in Advertising Age takes a look at where YouTube is heading in order to stay that way in the future. He speaks with CEO Susan Wojcicki, Cristos Goodrow, director of engineering and product management director Manuel Bronstein, among others, to get a handle on what the company's done right so far and what it's in the process of changing to expand the amount of time even further that we spend with YouTube. To read the full article, click here.

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