CNBC Going All Out For Web-Original Content

Author:
Publish date:

Digiday's Sahil Patel reports about CNBC's ever-growing support of original web content. "'Early on, a small percentage — maybe 10 percent — were original digital videos,'" says Mike Senzon, executive producer for CNBC Digital Video. "'I would say now it’s starting to become a 50-50 split.'"

"Altogether," the piece continues, "CNBC’s digital arm publishes close to 200 videos a day and roughly 4,000 a month, according to a company spokesperson. These videos are available on CNBC.com and the network’s mobile and streaming TV apps, as well as across a wide variety of third-party distribution platforms including AOL, MSN, Hulu, Yahoo Finance, Facebook and YouTube.

"Senzon credits the growth to a 'unified newsroom' that isn’t divided along media and platform lines. 'It’s not like digital video is a small team in the corner,'" he tells Digiday. "'We are creating a way for traditional TV journalists to leverage their success by coming up with new ideas. I can name a number of our television executive producers who have pitched and created digital video franchises.'"

It seems likely that CNBC is ahead of the curve, but that eventually the differences that still exist today between broadcast and webcast will fade away.

Related

MAP_Atkins

Legrand | AV Hires Rob Atkins as Middle Atlantic Regional Brand Sales Manager

Middle Atlantic Products, a brand of Legrand | AV, today announced today that Rob Atkins has joined the company as regional brand sales manager, southeast. In this position, Atkins will work closely with sales teams and product management to foster relationships with local integrators and consultants by providing brand expertise relative to the Middle Atlantic portfolio of solutions including racks, technical furniture, and power.

BenQ_NH

Orenda Education Installs BenQ's Short-Throw Interactive Projectors at New Horizons

BenQ, an internationally renowned provider of visual display solutions, today announced that New Horizons School, part of the Orenda Education Charter School District in Texas, successfully installed BenQ's short-throw interactive projectors in its classrooms. BenQ's interactive short-throw education projectors are transforming the classroom, enhancing learning with multitouch interactivity and outstanding picture quality and brightness.

Riedel-MicroNclose

Riedel at the 2019 NAMM Show

At the 2019 NAMM Show in Anaheim, California, Riedel Communications will showcase its latest innovations in real-time signal distribution and networking solutions for live performance and broadcast. Riedel solutions — including the Artist digital matrix intercom and Bolero wireless intercom system in both integrated and standalone deployments — will be in real-world use supporting the Grand Plaza Stage, Taylor Booth stage, and the Arena Stage during NAMM.