Beckett Mufson reports onThe Creators Project about multimedia artist Julien Nonnon’s latest project: “The French founder of design studio Le3 is filling his city with a SAFARI URBAIN, ephemeral street projections of duffel coat-wearing, layering, scarf-clad hipster animals, just in time for Fashion Week [in] New York.
Another of the wall projections, ‘Sloth’
The series of manimals are Nonnon’s commentary on conformity in the fashion world, and are intended to burn a surreal impression into the mind but leave walls clean afterwards. ‘This bestiary coming right out of fashion magazines, questions our behavior, our ambivalent desire to be both unique and wanting to belong to a well-defined group,’ Nonnone tells The Creators Project. ‘In our way of dressing, we express our vision of the world, while indirectly revealing our social position and financial power.'”
For more on this event, you can check out the artists website and if that’s still not enough hybrid action, there’s also this video collection of all the displays: