Is VR Really a Thing Yet, or Just a Lot of Hype?

Author:
Publish date:

John Bavaresco of VFX company the Foundry poses the question on CreativeBloq: Is virtual reality just hype? "No matter where you turn today," he observes, "you see 'VIRTUAL REALITY' dominating headlines, investments and debates. Everyone knows what it is. But no one is quite sure what it does, and the design industry is no different."

He goes on to suggest that if it's mostly hype today, it could still be a major phenomenon sooner than many detracters suggest."VR," he says, "may now actually be about to reach a tipping point, due to the perfect storm of hardware, software and relevant content. No longer just a gimmick, VR can now enable engaging storytelling, immersive experiences and the potential to monetize the consumer experience...For the design industry, this perfect storm unleashed amazing potential. Villusion Studios, based in Seattle, Washington, uses VR to re-invent the concept of visualization, closing the gap between ideas and reality. With VR, they deliver realistic, informative, and immersive experiences that stimulate, and engage. This can include architecture, product design, and planning and development."

The piece goes into some detail about a number of upcoming ventures and the reader comes away pretty well assured that Bavaresco is confident the answer to his initial querie is "no."

Related

SMPTE_The-Next-Century-Logo-MA

SMPTE's Latest IMF Plugfest Makes Significant Progress Toward Interoperability

SMPTE®, the organization whose standards work has supported a century of advances in entertainment technology and whose membership spans the globe, today announced that the Interoperable Master Format (IMF) plugfest, held Oct. 18-19 in Hollywood, California, marked another milestone in the development of the IMF family of international standards (SMPTE ST 2067), with more than 48 participants making progress toward interoperability.

More than 55 of the 2018 Fall Television and Streaming Series Rely on Blackmagic Design

More than 55 of the 2018 Fall Television and Streaming Series Rely on Blackmagic Design

Blackmagic Design today announced that the company’s production and post products were used to complete many of the fall 2018 season’s new and returning television shows and streaming series. More than 55 shows rely on Blackmagic Design’s digital film cameras; Fusion visual effects (VFX), compositing, 3D and motion graphics software; and DaVinci Resolve editing, color correction, VFX and digital audio software; as well as its switchers, routers, monitors and capture and playback devices.