Is Anybody Watching Netflix's Shows?

Publish date:

Mediapost's P.J. Bednarski reports on the surprising lack of information available about who's watching what on Netflix and similar services such as Amazon. While Nielsen is tracking a great deal of this for studios to know what to charge for library content and the companies themselves obviously have internal analytics, it seems that the content producers themselves rarely have access to the information. The piece refers to Tina Fey's public comments about her Netflix show, The Unbreakable Kimmy Schmidt -- how she claimed to have no idea how many people watched the first season or what specific metrics led to the series renewal for another season. “We don’t have any actual numbers,” was the exact quote. “I feel a lot of people are watching the show. Let’s go with that.” 

Of course, for people curious about how and why some shows get renewed while others don't, Netflix does provide some clues. The piece quotes a Netflix FAQ: “We look for high engagement and cost efficiency. For renewals, we look to renew content that performs well (based on hours generated relative to the cost) and do not renew content where the price doesn't make sense relative to the value generated."

There, that should answer everybody's questions. Moving on...



Yamaha Unified Communications Simplifies UC Deployments at Enterprise Connect

Yamaha Unified Communications is helping enterprises move toward consistent, simple, and high-quality collaboration experiences in any conference room and meeting space with its latest solutions in booth 1027 at Enterprise Connect, March 18-20 in Orlando, Florida. Phil Marechal, Yamaha UC's vice president of business development and product management, will participate in an expert panel on huddle room trends.


BenQ's Interactive Flat Panel Display Takes Home Tech & Learning's TCEA Best of Show Award

BenQ, an internationally renowned provider of visual display solutions, announced today that its latest interactive flat panel (IFP) display for education, the RP7501K, received the prestigious Tech & Learning Best of Show Award at the TCEA conference in San Antonio. Tech & Learning's TCEA 2019 Best of Show Awards celebrated the products and services exhibited at the expo that demonstrate great promise, according to the country's most tech-savvy educators.


InSync Technology at the 2019 NAB Show

At the 2019 NAB Show, InSync will announce availability of the new FrameFormer plug-in for Adobe Premiere Pro for macOS. This addition to the range provides further flexibility and options for deploying FrameFormer.