Could the User "Looking Like an Idiot" Be VR's Biggest Selling Point?

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OK, so let's be frank. When someone dons any kind of VR helmet type affair and jumps around reaching for things and people that aren't there, they are likely to appear to those not wearing said helmets as...well, idiots. Writer Mark Wilson acknowledges as much in an article about VR in Fast Company. But, rather than suggesting this might be a problem for the industry, he suggests it just might help drive sales. The piece was inspired by an ad for the Vive, the upcoming headset by Valve and HTC, observing, "it looks a lot like a party of people playing with the Nintendo Wii.

"It’s a crafted ad by the studios behind the game, but it makes a believable point: In this sort of group spectacle, where everyone will eventually get their turn to look like an idiot in front of the room, VR becomes a modern day rendition of charades, pin the tail on the donkey, or even karaoke. It’s easy to imagine the late aughts repeating themselves: Middle America picked up a strange and foreign piece of technology—motion controllers—to mime their way through tennis and bowling at Wii parties."

See for yourself and judge whether or not this makes you more or less enthusiastic about spending an evening doing this.


More than 55 of the 2018 Fall Television and Streaming Series Rely on Blackmagic Design

More than 55 of the 2018 Fall Television and Streaming Series Rely on Blackmagic Design

Blackmagic Design today announced that the company’s production and post products were used to complete many of the fall 2018 season’s new and returning television shows and streaming series. More than 55 shows rely on Blackmagic Design’s digital film cameras; Fusion visual effects (VFX), compositing, 3D and motion graphics software; and DaVinci Resolve editing, color correction, VFX and digital audio software; as well as its switchers, routers, monitors and capture and playback devices.


Jingle All the Way: Luxul's XMS-1208P Managed Gigabit Switch is Available for All CI Integrators this Holiday Season

Luxul, the leading innovator of IP networking solutions for AV integrators, today announced that it's giving CI integrators the gift of enterprise-level performance at affordable price points this holiday season. It doesn't matter if they've been naughty or nice, the company's XMS-1208P 12-port/18 PoE+ managed Gigabit switch — that delivers high-speed performance while enabling simple network expansion — is now available for all. And to ring in the new year, Luxul will begin shipping its AMS-1816P 18-port/16 PoE+ L2/L3 managed Gigabit switch in early January.


HoverCam Transforms Classrooms Fit for Future-Ready Students at Val Verde USD

HoverCam, an innovative technology leader in the digital education market, announced that Val Verde Unified School District (USD) in Parris, California, successfully installed HoverCam's Pilot digital teaching stations and CenterStage interactive flat panels (IFPs) in new STEM labs in the elementary schools, with plans for an eventual rollout to the district's middle and high schools. As part of the district's goal to create future-ready students, Val Verde USD chose HoverCam digital education solutions to address the rising challenge of updating classrooms and introducing curriculum with advanced systems that will prepare students for a rapidly changing career landscape.


The Sigma Holiday Sale Is Back!

Nothing makes gift giving as enjoyable as special prices on award-winning Sigma lenses and accessories; get the lens you’ve always craved or surprise a fellow shooter with the perfect present.


Global News Agency Ruptly Relies on Riedel's MediorNet and Artist on Board New OB and DSNG Vehicles

Riedel's MediorNet real-time media network and Artist digital matrix intercom are providing the decentralized and redundant signal routing and communications backbone on board two all-new, state-of-the-art OB vehicles for Ruptly, a Berlin-based international news agency. Qvest Media, a world-leading system architect and integrator for the broadcast and media industries, designed and built the new broadcast van and DSNG vehicle.