Multichannel Networks Looking Beyond YouTube

Publish date:

Reelseo posted a look at the expansion by multichannel networks to look beyond YouTube for other places to provide their services as a financial and administrative bridge between content creators and webcasters. Their emarketer report (available to Pro members of emarketer and teased here) titled “Multichannel Networks and Digital-First Video Content: Growing Audiences Beyond the YouTube Core” suggests "MCNs are breaking new ground in a bid to support their content partners  with production, and promotion, on other online video platforms, in return for a slice of the revenue earned by that distribution process. So who are the main networks, and how are they expanding their reach across the online video ecosystem?"

And continues, "As new video platforms like Snapchat, and Periscope, change the way we watch content, MCNs, driven by the need to be as visible on as many channels as possible, are revising their digital strategies to stay ahead of the game. It's no wonder that the more traditional broadcasting brands are snapping up these networks in a bid to reach the audience that is walking away from the TV, with their tablets and smartphones in their hands, watching what they want, when they want."

Even for those not eligible to download the full report, the page offers a taste with some interesting statistics.



Yamaha Unified Communications Simplifies UC Deployments at Enterprise Connect

Yamaha Unified Communications is helping enterprises move toward consistent, simple, and high-quality collaboration experiences in any conference room and meeting space with its latest solutions in booth 1027 at Enterprise Connect, March 18-20 in Orlando, Florida. Phil Marechal, Yamaha UC's vice president of business development and product management, will participate in an expert panel on huddle room trends.


BenQ's Interactive Flat Panel Display Takes Home Tech & Learning's TCEA Best of Show Award

BenQ, an internationally renowned provider of visual display solutions, announced today that its latest interactive flat panel (IFP) display for education, the RP7501K, received the prestigious Tech & Learning Best of Show Award at the TCEA conference in San Antonio. Tech & Learning's TCEA 2019 Best of Show Awards celebrated the products and services exhibited at the expo that demonstrate great promise, according to the country's most tech-savvy educators.