Lifetime Reaches Across Platforms for 'UnReal'

Publish date:

Lifetime's scripted parody series, UnREAL follows the behind-the-scenes antics of a dating reality show. As Jennifer Konerman at Promaxbda reports, the show (on the Lifetime network and also posted online), has become extremely popular with those watching online. So Lifetime has worked with Periscope to target the people who like to binge watch the series online.

"'The question then became how to lure in viewers to appointment viewing using what Lifetime’s VP of Social Media Ann Marie Granite is calling "appointment social."

"Lifetime knew it wanted to do something special with UnREAL’s talent," the article adds, "and having experimented with Periscope for its show Bring It, decided the platform would be a perfect launch pad for the show’s fifth episode. Partnering with Marie Claire, Lifetime’s PR department set up a Periscope with the cast during the episode at Constance Zimmer’s house (UnREAL’s badass executive producer of the faux reality show Everlasting, Quinn).

"It was so successful," the piece reports, "that Lifetime was able to secure more press partners for future Periscopes, including Entertainment Weekly’s for the finale on Aug. 3. The network also has plans for a Periscope for its upcoming season finale of Devious Maids."


Soft Darts Professional Tour Japan Uses Blackmagic Design Products for Tour’s Live Production

Soft Darts Professional Tour Japan Uses Blackmagic Design Products for Tour’s Live Production

Blackmagic Design announced today its products were used for the live production of SOFT DARTS PROFESSIONAL TOUR JAPAN, including ATEM 2 M/E Production Studio 4K, which has become the center of the tour’s live workflow. Production included shooting, recording, streaming to YouTube and video distribution throughout the venue of games performed on the main stage, and was also done using ATEM 1 M/E Advanced Panel, Micro Studio Camera 4K, HyperDeck Studio Mini and Video Assist 4K.


Bannister Lake Releases Chameleon Version 10 Real-Time Data Aggregation and Graphics Management Solution

Chameleon, Bannister Lake's data aggregation and graphics management solution is introducing dramatic new enhancements with a strong focus on election data. Within its election module, Chameleon Version 10 improves how election data is ingested and managed. The new release expands the ability to enter manual election results where data feeds may not be available. This is particularly useful in less populated districts or in jurisdictions where it is not practical to organize a real-time results feed. The new functionality also provides an important failsafe in situations where a data feed may have stopped working.