Lifetime Reaches Across Platforms for 'UnReal'

Author:
Publish date:

Lifetime's scripted parody series, UnREAL follows the behind-the-scenes antics of a dating reality show. As Jennifer Konerman at Promaxbda reports, the show (on the Lifetime network and also posted online), has become extremely popular with those watching online. So Lifetime has worked with Periscope to target the people who like to binge watch the series online.

"'The question then became how to lure in viewers to appointment viewing using what Lifetime’s VP of Social Media Ann Marie Granite is calling "appointment social."

"Lifetime knew it wanted to do something special with UnREAL’s talent," the article adds, "and having experimented with Periscope for its show Bring It, decided the platform would be a perfect launch pad for the show’s fifth episode. Partnering with Marie Claire, Lifetime’s PR department set up a Periscope with the cast during the episode at Constance Zimmer’s house (UnREAL’s badass executive producer of the faux reality show Everlasting, Quinn).

"It was so successful," the piece reports, "that Lifetime was able to secure more press partners for future Periscopes, including Entertainment Weekly’s for the finale on Aug. 3. The network also has plans for a Periscope for its upcoming season finale of Devious Maids."

Related

InSync-FrameFormerScreenshot

InSync Technology at the 2019 NAB Show

At the 2019 NAB Show, InSync will announce availability of the new FrameFormer plug-in for Adobe Premiere Pro for macOS. This addition to the range provides further flexibility and options for deploying FrameFormer.

BlackBox-Emerald_4KReceiver

Black Box at the 2019 NAB Show

At the 2019 NAB Show, Black Box will showcase products across its high-performance Emerald™ unified KVM (keyboard, mouse, video) portfolio and will unveil a new offering that enables even greater flexibility in establishing agile remote desktop connectivity. The Black Box booth, SL12716, will feature demo areas dedicated to Emerald KVM solutions that address the need for convenient and intuitive real-time access to multiple computers from multiple locations, whether across rooms, floors, buildings, sites, or even cities. Black Box offers consultation and design services along with every solution delivered, and the company's representatives at the 2019 NAB Show will highlight complete IP-based and 4K AV visualization and distribution solutions tailored to the unique requirements of modern control rooms, post and media productions, and broadcast playout environments.

Yamaha_UC_CS-700-App

Yamaha UC Brings IT-Ready UC Solutions to IT Partners France

Yamaha Unified Communications will demonstrate its broad portfolio of unified communication solutions (UC) in stand E67 at IT Partners France, March 13-14 at Disneyland Paris. Strengthening enterprise UC strategy through simple deployment and management while delivering best-in-class collaboration experiences, the company will feature its portable YVC-200 speakerphone for on-the-go conferencing, along with the CS-700 Video Sound Collaboration System for huddle rooms and the Yamaha YVC-1000 conference phone.