Mining YouTube for Gold

Publish date:

Wired's Davey Alba reports on Los Angeles-based Jukin Media, a company dedicated to finding and monetizing those silly videos none of us can get enough of. "Jukin’s main product is a library of short clips—each of them just a few minutes long—cleared for third-party use," the piece explains. "The current tally tops 20,000. When the company’s media partners see something they like, they pay a fee so they can post it on their own social media accounts, websites, blogs, television shows, or practically any digital medium."

With advertisers following viewers from television to social media, this business model has become very big very fast. "According to a study by market research outfit SMI," the article notes, "roughly $1 billion of advertisers’ dollars moved from TV to digital between October 2014 and June 2015. Another research firm, comScore, reported that 188.6 million Americans watched online videos in February—that’s greater than the population of Russia or Japan—and comScore only counts desktop views. And then there’s the 900 pound gorilla that is mobile. YouTube claims YouTube on the web and YouTube on mobile devices now reach more 18- to 49-year-olds than any cable network in the US. The average YouTube viewing session on mobile is now more than 40 minutes.

"Jukin makes its money licensing videos to others," it elaborates. "But it also pulls in cash by scouring YouTube and other sites for people who have reposted its videos. Using tools like the YouTube Content ID system—an automated system for identifying pirated copies on the site, including modified videos—workers identify copies of videos Jukin has licensed and issue takedown notices. Any ad revenue made by these copies is then redirected to Jukin."

The piece points to some lucrative relationships, such as Buzzfeed, and some obstacles, such as Facebook's policies that don't permit the Jukin model. The biggest question might be: Will people continue to love these little videos as much when more and moe of them become part of an enormous commercial enterprise?



InSync Technology at the 2019 NAB Show

At the 2019 NAB Show, InSync will announce availability of the new FrameFormer plug-in for Adobe Premiere Pro for macOS. This addition to the range provides further flexibility and options for deploying FrameFormer.


Black Box at the 2019 NAB Show

At the 2019 NAB Show, Black Box will showcase products across its high-performance Emerald™ unified KVM (keyboard, mouse, video) portfolio and will unveil a new offering that enables even greater flexibility in establishing agile remote desktop connectivity. The Black Box booth, SL12716, will feature demo areas dedicated to Emerald KVM solutions that address the need for convenient and intuitive real-time access to multiple computers from multiple locations, whether across rooms, floors, buildings, sites, or even cities. Black Box offers consultation and design services along with every solution delivered, and the company's representatives at the 2019 NAB Show will highlight complete IP-based and 4K AV visualization and distribution solutions tailored to the unique requirements of modern control rooms, post and media productions, and broadcast playout environments.


Yamaha UC Brings IT-Ready UC Solutions to IT Partners France

Yamaha Unified Communications will demonstrate its broad portfolio of unified communication solutions (UC) in stand E67 at IT Partners France, March 13-14 at Disneyland Paris. Strengthening enterprise UC strategy through simple deployment and management while delivering best-in-class collaboration experiences, the company will feature its portable YVC-200 speakerphone for on-the-go conferencing, along with the CS-700 Video Sound Collaboration System for huddle rooms and the Yamaha YVC-1000 conference phone.