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‘Vogue’ to Launch a Data-Driven Fashion Series

Vogue is teaming up with Google for a new fashion series that will use search data along with user-submitted questions to answer some of the most commonly asked inquiries about the world of fashion. The series, which will launch in September, will be hosted by Alexa Chung.

Says Google spokesperson Laurian Clemence to PSFK, “Google search trends enable us to get a real snapshot of some of the diverse topics that are being searched for in fashion—from trends, to people, to news and to career opportunities. The thirst for industry knowledge has really grown over the years, and interest in fashion professions is particularly high. This interest is encouraged by the September shows where we see searches spike.”