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Inside the Social Media Strategy of Wimbledon

Econsultancy takes a look at how the organizers of Wimbledon are using Twitter, Vine, Periscope and Instagram in new and innovative waves during the 2015 tennis tournament.

They write, “This year is particularly notable for the venerable lawn tennis tournament as it has upped its social media game in earnest, utilising a few previously untested platforms and some innovative techniques.”