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Networks Experiment with Putting Up Premiere Episodes on Facebook

Amazon and HBO have recently started experimenting with putting up full premiere episodes of their new shows on Facebook. Though the concept of digital sampling isn’t entirely new, it was a domain that was once reserved almost entirely for YouTube.

James Nail, an analyst at Forrester Research, tells Digiday, ““The thing that [Facebook] offers that YouTube doesn’t is an [algorithmic] feed that people check in on multiple times a day. YouTube, it’s still, ‘Gee, I’ve got to go to YouTube and search for stuff and maybe I’ll stumble on to something new.”

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