Amazon and HBO have recently started experimenting with putting up full premiere episodes of their new shows on Facebook. Though the concept of digital sampling isn’t entirely new, it was a domain that was once reserved almost entirely for YouTube.
James Nail, an analyst at Forrester Research, tells Digiday, ““The thing that [Facebook] offers that YouTube doesn’t is an [algorithmic] feed that people check in on multiple times a day. YouTube, it’s still, ‘Gee, I’ve got to go to YouTube and search for stuff and maybe I’ll stumble on to something new.”
