Volunteering in New York City has made its way into the digital age courtesy of NYC Service, agency Sid Lee NY and SocialEffort. Looking to increase volunteer rates from 18% to 50% and make it easier for New Yorkers to plug into opportunities across this city, the trio introduced the NYC Service Volunteer App: an easy-to-use, powerful extension of the campaign created to raise awareness about the benefits of volunteering in NYC.
The all-new app is a robust addition to the recently launched brand overhaul, workwear design, and outdoor campaign. Characterized by a neon color palette and simple, fun, and iconographic line illustrations, the citywide initiative featured messaging designed to engage a range of New Yorkers, from young upstarts to senior citizens. Similarly, the app contains a host of features, allowing a diverse group of users to better discover volunteering opportunities according to their interests and busy schedules.
With the app, users can:
- Create a new account or log in with an existing NYC Service account
- Set interests and skills
- Set volunteer times that work best for them
The NYC Service “Good for you. Good for your City.” volunteer promotion campaign has already made huge waves for NYC Service, fueling a 30% sustained jump in traffic to the volunteering website since its launch late last year and earning Sid Lee an official NYC Certificate of Recognition from Mayor Bill de Blasio. NYC Service app is available for iOS. Click here to download.