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AMC Launches ‘Making of the Mob’ Selfie App

AMC has launched the Mobbed Up selfie app in conjunction with its new docuseries Making of the Mob: New York.

With the free app, users can put on filters and period-appropriate props like newsie caps and tommy guns to make themselves into old-school gangsters. Says Linda Schupack, AMC’s EVP of marketing, “Given the enormous popularity of the subject matter and the mob genre across TV and movies, we wanted to allow our viewers to transport themselves to this world without the danger of being ‘whacked.’”

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