Discovery Channel will be premiering the new embed functionality from mobile live-streaming app Meerkat in conjunction with the network’s annual Shark Week, which returns on Sunday, July 5. Discovery Channel will host behind-the-scenes Shark Week content through the Meerkat embeds to complement the multiplatform event. Discovery’s player will live on the network’s newly launched DLive, a digital destination featuring a roundup of fan-favorite streaming content.
Viewers enjoying Shark Week on air will be able to dive even deeper with special related content through @SharkWeek on Meerkat and through Meerkat embeds at discovery.com/live. The experience will include:
· “Finbassador” shark experts – from photographers to educators and conservationists – sharing the inside stories on what it’s like to be a part of Shark Week
· A live shark feeding from the National Aquarium in Baltimore
· “Shark on the Street” Q&As, complete with viewer giveaways.
“Each year we challenge ourselves to find new ways to connect with our community of shark fin-atics and to reach new audiences, and Meerkat’s embeddable player is a great tool for us to do just that,” added Conal Byrne, Senior Vice President of Digital Media for Discovery Communications. “We are thrilled to be partnering with Meerkat to offerShark Week fans even more ways to engage with the most wonderful week of the year.”
“From the beginning, we’ve been about providing a deeper connection and interaction through rich live experiences, and this relationship with Discovery is exemplary of why we have an open platform,” said Sima Sistani, Vice President of Media at Meerkat. “We want to be able to create value for partners like Discovery, while providing amazing content to people – this is a win-win scenario.”