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Hulu Celebrates ‘Seinfeld’ Release with Pop-Up NYC Apartment

Honoring Hulu’s release of all 180 episode of Seinfeld, the streaming service teamed up with Magnetic Collaborative to create a pop-up recreation of Jerry Seinfeld’s apartment and a small museum of Seinfeld artifacts in downtown New York City.

Fans of the hit ’90s show can now enter unannounced into Jerry’s apartment just like Kramer from now through Sunday from 10 AM to 7 PM.

Says Jenny Wall, Hulu’s SVP/Head of Marketing, to Ad Age, “We try to build one-to-one relationships with our consumers, and we kind of want to share the fandom that we have with them as much as humanly possible.”

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