Entrepeneur Gary Vaynerchuk breaks down the importance of video for all businesses and provides a handy guide as to how to leverage each social network to its full advantage.
He writes, "The single most important strategy in content marketing today is video. Whether it's video on Facebook, Twitter, Snapchat or Youtube, the content you need to be thinking about creating and marketing on social for your business is video. Period. No matter what you're selling, no matter what your company does, if you don't have a video marketing strategy for the biggest video platforms, you are going to lose. And in case you haven't noticed, the platforms of distribution for video content online have shifted drastically over the last 18 months. Facebook is getting more daily minutes watched than YouTube, Snapchat's daily views are now in the billions, and video on Twitter has taken listening and one to one branding to a whole new level."