In an article on Fortune, experts weigh in on how mobile live-streaming apps like Periscope and Meerkat will deal with copyright and piracy issues going forward. Both companies have recently come under fire for allowing users access to illegal streams of popular fare like Game of Thrones and the Mayweather-Pacquiao boxing match.
Says Matt Smith, chief evangelist at streaming company Anvato, “From a technological standpoint, we can analyze every pixel of every frame that we’re processing and apply a forensic watermark. If I was use to Periscope and point it at my TV and stream that, we could detect that watermark being illegally processed and notify Periscope to take it down via the DMCA…My question is, could there be a revenue opportunity here and not just a piracy problem?…Obviously, you have to do it professionally. You provide a feed to Periscope or Meerkat, and they put together a platform where there’s a very frictionless payment platforms, like Venmo where it’s really quick and simple. At scale, I think it presents an interesting commercial model.”
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